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Latest News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge.
Keycraft launch drive to onboard resellers of soft toy brand

Keycraft is looking for both retail or online resellers interested in boosting sales by partnering with premium soft toy brand Living Nature – could you be the perfect partner?

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Why every toy store needs a plush toy collection

The plush toy trend is predicted to grow by 7.5% each year reaching nearly £14 billion by the end of 2025. This predicted growth is driven mainly by the power of the ‘Kidult’, - toys are no longer just for children.

Read Article
Meet the Inkerz!

Explore the sensory experience of paint without the mess! These irresistible sensory toys have a unique mix of paint drips which have been safely sealed within the toy.

Read Article
Keycraft launch drive to onboard resellers of soft toy brand

Keycraft is looking for both retail or online resellers interested in boosting sales by partnering with premium soft toy brand Living Nature – could you be the perfect partner?

Read Article
Why every toy store needs a plush toy collection

The plush toy trend is predicted to grow by 7.5% each year reaching nearly £14 billion by the end of 2025. This predicted growth is driven mainly by the power of the ‘Kidult’, - toys are no longer just for children.

Read Article
Meet the Inkerz!

Explore the sensory experience of paint without the mess! These irresistible sensory toys have a unique mix of paint drips which have been safely sealed within the toy.

Read Article
View all News & Insights